‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

T menace of ultra-processed foods (UPFs) is truly global. While their consumption is notably greater in developed countries, forming over 50% the typical food intake in nations like Britain and America, for example, UPFs are replacing whole foods in diets on all corners of the globe.

In the latest development, the world’s largest review on the dangers to well-being of UPFs was released. It alerted that such foods are subjecting millions of people to persistent health issues, and urged urgent action. Previously in the year, a global fund for children revealed that an increased count of kids around the world were suffering from obesity than too thin for the first time, as processed edibles dominates diets, with the steepest rises in developing nations.

A noted nutrition professor, an academic specializing in dietary health at the a prominent Brazilian university, and one of the analysis's writers, says that profit-driven corporations, not consumer preferences, are propelling the shift in eating patterns.

For parents, it can seem as if the whole nutritional landscape is working against them. “On occasion it feels like we have absolutely no power over what we are putting on our children's meals,” says one mother from South Asia. We interviewed her and four other parents from internationally on the expanding hurdles and annoyances of ensuring a healthy diet in the era of ultra-processing.

The Situation in Nepal: A Constant Craving for Sweets

Raising a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I make food at home as much as I can, but the moment my daughter steps outside, she is surrounded by colorfully presented snacks and sweetened beverages. She persistently desires cookies, chocolates and packaged fruit juices – products heavily marketed to children. Just one pizza commercial on TV is sufficient for her to ask, “Are we getting pizza today?”

Even the school environment reinforces unhealthy habits. Her school lunchroom serves flavored drink every Tuesday, which she eagerly awaits. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and encounters a snack bar right outside her school gate.

At times it feels like the entire food environment is working against parents who are simply trying to raise healthy children.

As someone associated with the a national health coalition and heading a project called Advocating for Better School Diets, I understand this issue thoroughly. Yet even with my knowledge, keeping my eight-year-old daughter healthy is incredibly difficult.

These ongoing experiences at school, in transit and online make it nearly impossible for parents to restrict ultra-processed foods. It is not just about what kids pick; it is about a dietary structure that makes standard and promotes unhealthy eating.

And the statistics mirrors precisely what households such as my own are experiencing. A comprehensive population report found that over two-thirds of children between six and 23 months ate junk food, and a substantial portion were already drinking sweetened beverages.

These statistics echo what I see every day. An analysis conducted in the region where I live reported that almost one in five of schoolchildren were overweight and 7.1% were obese, figures closely associated with the surge in junk food consumption and less active lifestyles. Further research showed that many Nepali children eat sweet snacks or salty packaged items almost daily, and this habitual eating is linked to high levels of tooth decay.

Nepal urgently needs tighter rules, healthier school environments and more stringent promotion limits. Until then, families will continue waging a constant war against processed items – a single cookie pack at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My situation is a bit different as I was had to evacuate from an island in our archipelago that was destroyed by a severe cyclone last year. But it is also part of the bleak situation that is confronting parents in a part of the world that is feeling the gravest consequences of climate change.

“The circumstances definitely deteriorates if a cyclone or volcano activity eliminates most of your crops.”

Prior to the storm, as a food nutrition and health teacher, I was very worried about the rising expansion of fast food restaurants. Currently, even local corner stores are complicit in the shift of a country once known for a diet of nutritious home-produced fruits and vegetables, to one where greasy, salty, sugary fast food, loaded with synthetic components, is the preference.

But the scenario definitely deteriorates if a natural disaster or geological event wipes out most of your crops. Fresh, healthy food becomes hard to find and prohibitively costly, so it is exceptionally hard to get your kids to eat right.

In spite of having a regular work I wince at food prices now and have often turned to choosing between items such as legumes and pulses and animal products when feeding my four children. Providing less food or reduced helpings have also become part of the post-disaster coping strategies.

Also it is quite convenient when you are balancing a stressful occupation with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Regrettably, most educational snack bars only offer ultra-processed snacks and sweet fizzy drinks. The consequence of these difficulties, I fear, is an rise in the already widespread prevalence of chronic conditions such as type 2 diabetes and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The sign of a international restaurant franchise stands prominently at the entrance of a shopping center in a urban area, daring you to pass by without stopping at the quick service lane.

Many of the youngsters and guardians visiting the mall have never gone beyond the borders of this East African nation. They certainly don’t know about the historical economic crisis that led the founder to start one of the first American international food chains. All they know is that the brand name represent all things desirable.

Throughout commercial complexes and all local bazaars, there is quick-service cuisine for all budgets. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place city residents go to celebrate birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people bring fried chicken for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the weekend, and I am only {half-listening|

Scott Johnson
Scott Johnson

A passionate hiker and travel writer sharing adventures from the Bologna Mountains and beyond.