Must My Wannabe Influencer Pal Stop Using Me for Material?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to record everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a jumpscare: I’ll have no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.

She also expects me to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to hire someone if she wanted professional shots. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the time and effort I invest helping her create material.

I’m grateful that she has supported me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and record me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being filmed, altered, or shared for an viewers. I’m not a prop for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who execute that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, posting them with an audience that values the craft behind it. It's never my aim to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, providing her a opportunity to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we create together can get us: an opening. I know not everyone enjoys being filmed, but sometimes unplanned moments is what makes material genuine. Appearing on video from time to time is part and parcel of being my friend. I'd remove anything she asked, but she has never asked yet.

I don't demand anybody to be my private videographer, but friends support one another in minor capacities. I thought filming a short video here or there would be enjoyable for Beth. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more uncomfortable than having a companion film you. I understand that it's her passion, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is content. She needs to respect Beth’s personal space.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she must to listen to what her friend desires.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the priority in your friendship. Create some real memories, where true emotions are stored, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Scott Johnson
Scott Johnson

A passionate hiker and travel writer sharing adventures from the Bologna Mountains and beyond.